Cookie Policy
Introduction & Scope
This Cookie Policy explains how Brainy Neurals Private Limited (“BrainyNeurals,” “we,” “us,” or “our”) uses cookies and similar technologies on our website at brainyneurals.com. It complements our Privacy Policy, which covers the broader handling of personal data.
This policy describes:
- What cookies and similar technologies we use
- Why we use them
- Which are essential and which require your consent
- How to manage your preferences at any time
By “cookies,” we mean small files stored on your device by your browser when you visit a website. For simplicity, this policy also uses “cookies” to refer to similar technologies that store or retrieve information from your device — including local storage, session storage, tracking pixels, and web beacons. All of these are regulated under the same legal framework in most jurisdictions.
This policy applies to the brainyneurals.com website only. Our separate Privacy Policy (available at /privacy-policy/) covers broader data handling matters including how we respond to inquiries, process engagement information, and honor your privacy rights.
What Are Cookies
Cookies are small text files that a website asks your browser to store on your device. When you return to the website later, your browser sends the cookies back — this allows the website to remember things about you (like whether you are signed in or what language you prefer).
Cookies can be:
First-party.
Set by the website you are visiting (in our case, brainyneurals.com). First-party cookies can be read only by our website.
Third-party.
Set by another service embedded in our website (for example, Google Analytics when it is measuring site usage). Third-party cookies can be read by that other service when you visit other websites that use the same service.
Cookies can also be:
Session cookies.
Deleted automatically when you close your browser. Typically used for essential functionality.
Persistent cookies.
Stored on your device until they expire or you delete them. Used for things that need to be remembered across visits, like your cookie consent preferences.
Beyond cookies specifically, we also use similar technologies that store or retrieve information from your device:
- Local storage and session storage: browser-based storage that works like cookies but with different technical implementation
- Tracking pixels (also called web beacons or clear GIFs): tiny invisible images that signal to a server when a page is loaded, used for analytics and advertising measurement
- Device fingerprinting techniques: these identify your device based on its characteristics rather than storing information on it. We do not use device fingerprinting on brainyneurals.com.
For simplicity, when this policy refers to “cookies,” we mean cookies and all of these similar technologies — regulated together under most privacy frameworks.
Cookie Categories We Use
We group the cookies we use into four categories. Each category serves a different purpose, and each has different consent treatment.
Essential Cookies(Always Active)
These cookies are required for our website to work. Without them, core functionality breaks — forms cannot be submitted, sessions cannot be maintained, security cannot be enforced. Examples include:
- Session cookies that keep you signed in as you navigate
- Security cookies that protect against cross-site request forgery
- Cookies that remember your cookie consent preferences themselves (without these, we cannot remember that you rejected other cookies)
Because essential cookies are required for the service you requested (using our website), they are not subject to the consent requirement under most privacy frameworks. You can still disable them through your browser settings — doing so will break site functionality.
Analytics Cookies
These cookies help us understand how visitors use our website — which pages are popular, how people navigate between sections, where we might improve the experience. We use:
- Google Analytics 4 — aggregate usage analytics
- Microsoft Clarity — aggregate behavior analytics with sensitive content masking enabled
Analytics cookies do not identify you individually. We see patterns and aggregates. These cookies only activate if you consent through our cookie preferences interface.
Marketing Cookies
If you arrived at our website via an advertisement, or if we run future campaigns on advertising platforms, these cookies help those platforms measure the performance of their advertising. We may use:
- LinkedIn Insight Tag — LinkedIn advertising attribution
- Meta Pixel — Meta (Facebook and Instagram) advertising attribution, only if we run Meta campaigns
- HubSpot tracking — marketing automation and lead attribution, if HubSpot is active
Rejecting marketing cookies does not affect whether you see ads from us or anyone else. It only affects whether advertising platforms can measure that ads they showed you resulted in a website visit. Marketing cookies only activate if you consent.
Functional Cookies
These cookies remember your preferences to improve your experience — for example, your chosen language if we add multi-language support in the future, or the collapsed/expanded state of sections you have interacted with. Functional cookies only activate if you consent. Rejecting them means small features may reset between visits.
The Specific Cookies We Set
Below is the detailed list of cookies currently set on brainyneurals.com, organized by category. This list is generated from our Consent Management Platform’s automated scan of our website and is updated whenever our scan detects a new cookie. For each cookie we show:
- Name: the specific cookie identifier
- Purpose: what the cookie does and why we need it
- Duration: how long the cookie persists on your device
- Provider: who sets the cookie
Essential Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| [session_cookie_name] | Maintains your session on brainyneurals.com | Session | BrainyNeurals |
| [csrf_token_name] | Protects against cross-site request forgery | Session | BrainyNeurals |
| cookieconsent / cc_preferences | Stores your cookie consent choices so we remember them across visits | 12 months | BrainyNeurals (via CMP) |
| [load_balancer_cookie] | Ensures your session remains on the same server during your visit | Session | BrainyNeurals |
Analytics Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Google Analytics 4 visitor identifier | 2 years | |
| ga[measurement_id] | Google Analytics 4 session state | 2 years | |
| _clck | Microsoft Clarity cross-visit identifier | 1 year | Microsoft |
| _clsk | Microsoft Clarity session identifier | 1 day | Microsoft |
| CLID | Microsoft Clarity user identification | 1 year | Microsoft |
| MUID | Microsoft unique user identifier | 1 year | Microsoft |
Marketing Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| li_sugr | LinkedIn Insight Tag user matching | 90 days | |
| bcookie | LinkedIn browser identifier | 2 years | |
| lidc | LinkedIn routing | 1 day | |
| UserMatchHistory | LinkedIn ads conversion attribution | 30 days | |
| li_gc | LinkedIn cookie consent tracking | 6 months | |
| _fbp [if Meta Pixel active] | Meta Pixel conversion tracking | 90 days | Meta |
| fr [if Meta Pixel active] | Meta advertising preferences | 90 days | Meta |
| __hstc [if HubSpot active] | HubSpot tracking cookie | 13 months | HubSpot |
| hubspotutk [if HubSpot active] | HubSpot visitor identifier | 13 months | HubSpot |
| __hssrc [if HubSpot active] | HubSpot session identifier | Session | HubSpot |
Functional Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| utm_preservation | Remembers UTM parameters from your landing page for attribution | 30 days | BrainyNeurals |
| ui_state_preferences | Remembers collapsed/expanded state of page sections | 30 days | BrainyNeurals |
Third-Party Cookies
Several of the cookies listed above are set by third-party services we use on our website — not by BrainyNeurals directly. When these services set cookies on your device through our site, they may process the information for their own purposes in addition to the purposes we describe here. We cannot directly control what third parties do with data they collect through their cookies, though we choose service providers whose practices we have evaluated and disclosed through our Privacy Policy.
Below is each third party whose cookies are set through brainyneurals.com, their purpose, and a link to their privacy policy so you can understand their practices independently of ours.
Google (Google Analytics 4)
- Purpose for us
- aggregate website analytics. We use Google Analytics 4 to understand how visitors use our site.
- Purpose for Google
- Google may combine information from Google Analytics with other information it holds about users who are signed in to Google services. Google uses this for its own service improvement and may use anonymized data for other purposes it describes in its privacy policy.
- Data transferred to
- United States and Google’s global infrastructure.
- Their privacy policy
- https://policies.google.com/privacy
Microsoft (Microsoft Clarity)
- Purpose for us
- aggregate behavior analytics with session replay for UX improvement. Sensitive content is masked before recording.
- Purpose for Microsoft
- Microsoft may use data from Clarity for its own product improvement and aggregate industry analytics.
- Data transferred to
- United States and Microsoft’s global infrastructure.
- Their privacy policy
- https://privacy.microsoft.com/en-us/privacystatement
LinkedIn (LinkedIn Insight Tag)
- Purpose for us
- advertising attribution if we run LinkedIn campaigns, professional audience targeting.
- Purpose for LinkedIn
- LinkedIn may combine Insight Tag data with data they hold about you as a LinkedIn user or visitor. This supports LinkedIn advertising across their network and beyond.
- Data transferred to
- Ireland (LinkedIn Ireland Unlimited Company) and LinkedIn’s global infrastructure.
- Their privacy policy
- https://www.linkedin.com/legal/privacy-policy
Meta (Meta Pixel, if active)
If we are running Meta (Facebook and Instagram) advertising campaigns:
- Purpose for us
- advertising attribution, retargeting audience creation for campaigns we may run.
- Purpose for Meta
- Meta may combine Pixel data with information they hold about you as a Facebook or Instagram user, or about visitors generally, supporting their advertising network.
- Data transferred to
- United States and Meta’s global infrastructure.
- Their privacy policy
- https://www.facebook.com/privacy/policy/
HubSpot (if active)
If HubSpot is our CRM and marketing automation platform:
- Purpose for us
- visitor tracking, lead attribution, marketing email automation.
- Purpose for HubSpot
- HubSpot processes the data primarily on our behalf as a processor. They may use aggregate data for platform improvement.
- Data transferred to
- United States and HubSpot’s global infrastructure.
- Their privacy policy
- https://legal.hubspot.com/privacy-policy
Calendly (if embedded)
If we embed Calendly booking widgets on our site:
- Purpose for us
- meeting scheduling.
- Purpose for Calendly
- primarily a processor on our behalf; they also operate Calendly as a platform with their own user base.
- Data transferred to
- United States.
- Their privacy policy
- https://calendly.com/privacy
How to Manage Your Preferences
You can change your cookie preferences at any time. We provide multiple ways to do this:
Cookie Preferences Link (Recommended)
The quickest way: click the “Cookie Preferences” link in the footer of any page on our site. This re-opens our preferences interface with your current settings pre-selected. You can change any category independently and save — changes take effect immediately.
If you are currently on the Cookie Policy page, you can also click the preferences link below:
Manage Cookie Preferences
Browser Settings
You can also manage or block cookies through your browser settings. This approach is less precise than using our preferences interface because it affects all websites, not just brainyneurals.com. Links for major browsers:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Global Privacy Control (GPC) Signal
If your browser sends a Global Privacy Control signal, we automatically honor it as an opt-out from marketing cookies and — where legally required — as an opt-out of any data use that qualifies as “sale” or “sharing” under California privacy law. No manual action needed; we detect the signal when you visit.
Do Not Sell or Share My Personal Information (California Residents)
California residents have a specific right to opt out of the “sale” or “sharing” of personal information under CCPA. The cookies in our Marketing category may constitute “sharing” under California’s broad definition. If you are a California resident, you can exercise your opt-out right via:
- The “Do Not Sell or Share My Personal Information” link in our site footer
- The GPC browser signal (automatically honored)
- The “Reject All” button in our cookie banner
- The Marketing toggle in our Manage Preferences interface
What Happens When You Change Preferences
When you change your preferences:
- Categories you enable: the cookies in that category begin to operate
- Categories you disable: existing cookies in that category are deleted from your device, and no new cookies in that category are set
- Your new preference is stored so we remember it on future visits
What Happens If You Reject
Rejecting cookies does not degrade your experience of our website in meaningful ways. We do not use cookie walls, consent walls, or access restrictions based on cookie choices. Specifically:
If you reject Analytics cookies.
Our site works the same for you. We will not see your visit in our analytics reporting. This has no effect on your experience — only on our ability to improve the site based on your usage.
If you reject Marketing cookies.
Our site works the same for you. You will still see any advertising we run on other platforms (we cannot control that — it is the advertising platform’s own targeting logic). What rejecting does: advertising platforms cannot measure that an ad they showed you led to your website visit, which affects our ability to measure campaign performance but does not affect your experience.
If you reject Functional cookies.
Some small conveniences reset between visits — such as your cookie preferences themselves, which means the cookie banner may re-appear on your next visit. Most functional cookies are truly optional enhancements, not core functionality.
If you reject Essential cookies (via browser settings — we cannot disable them through our interface).
Site functionality breaks. Forms may not submit. You may be unable to complete the tasks you came to our site for. This is why we classify these specifically as essential — the site genuinely cannot function without them.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect:
- Changes to the cookies we use or the third-party services we integrate with
- New legal or regulatory requirements
- Changes to our consent mechanism or preferences interface
When we update this policy:
- We update the “Last updated” date at the top of this page
- We maintain a change log summarizing material modifications (see below)
- For material changes that introduce new categories of cookies or new third parties, we re-prompt your consent through our banner
Change Log
- [DATE] · Version 1.0 — Initial publication
Contact
If you have questions about this Cookie Policy or our use of cookies, or if you want help managing your preferences:
-
Email
privacy@brainyneurals.com -
Data Protection Officer
dpo@brainyneurals.com -
General contact
https://www.brainyneurals.com/contact-us/
For broader questions about how we handle personal data beyond cookies, please see our Privacy Policy at /privacy-policy/.
For questions specifically about exercising privacy rights (access, deletion, correction, portability), please refer to the “Your Rights” section of our Privacy Policy which details the rights available in your jurisdiction and how to exercise them.